Monica Vinader

We are excited to announce the launch of our first campaign, THIS IS ME.

THIS IS ME captures the spirit of our brand, with collections that are stylish and easy to wear, empowering women to personalise jewellery to their own style. ‘I want the consumer to make an individual statement. It’s about the freedom to be whatever you want to be’ states Monica. ‘We are simply giving you the tools through the jewellery to create your own look. I would like to think my customers wear my jewellery; the jewellery does not wear them. It’s all about who they are”.

Shot in Monica’s Norfolk home, it truly reflects the individual and vibrant nature of the brand. We are proud to have collaborated with photographer Nicole Nodland who has recently worked with Lana Del Rey, our favourite fashion consultant Fiona Rubie, who has worked personally with a number of celebrities, creative agency MadeThought and HMDG. The campaign has launched in the South Molton Street boutique, across all retail outlets, and will be followed with new online initiatives via our website and social media.

BEHIND THE SCENES OF THE SHOOT:

Find out more about the team we worked with:

Nicola Nodland: http://www.nicolenodland.com/

Fiona Rubie: http://fionarubie.com/

MadeThought: http://www.madethought.com/

Inspired by the gorgeous patterns of Lace fabrics and the mantillas of her Spanish grandmother, our SS12 collection consists of necklaces, cuffs, rings and earrings and is a balance of Moorish influences with the simplicity of design the brand is known for.

‘This season, I really wanted to create something different – a strong statement that still carries the essence of our brand with an eclectic twist. Our brand’s signature is most certainly the instantly recognisable vibrant and colourful gemstones which really gives women the ability to transform their wardrobes from day to night in an instant,’ states Monica.

The lace patterns are intricate, delicate and are set with gemstones such as Labradorite, Moonstone and Rose Quartz in captivating cabochon cuts and beautifully faceted Blue Sapphires and Pink Tourmalines. There is a beautiful balance between the simplicity of the cabochon cut gemstones and the detailed setting.

Monica's Lace moodboard

SHOP THE LACE COLLECTION HERE

The South Molton Street Christmas lights will be turned on this Thursday 10th November.

In celebration, our South Molton Street Boutique will be offering you a festive treat.

Between 5pm & 8pm on Thursday 10th November, come in and join us for prosecco and mince pies as well as 10% off everything in store.

Pop in and enjoy your festive treat!